Why do brands use facebook

Privacy Policy. Social Media. Share on linkedin Share on facebook Share on twitter Share on email. What should you share? Here are some ideas for cultivating a brand worth following: Learn more about and understand your audience. Share a variety of posts, balancing promotion with value. Write like a real person. Be You. Eliminate jargon.

With the number of Facebookers out there, signing up to the site allows you and your business to reach a whole lot of people. As people build their social profiles with personal photos, statuses, likes, work information and the rest, Facebook is gathering up this data and using it to help businesses just like yours.

Not only does this maximise your reach, but it also guarantees no wastage in your ad spends. Social media is a huge factor for businesses and their marketing strategies in this modern day. Make the most of how easy Facebook makes it for you and your business. Give us a call and see how our digital marketing experts can help to grow your business online. Please leave this field empty. First Name.

Last Name. Your Website. Choose your enquiry type Facebook also allows users to 'tag' photos to indicate if a Facebook friend appears in them. This function can be used to promote your business.

For example, a tour operator could post a photo on their page of a group going whitewater rafting, then invite each participant to tag their image in the photo. Each tagged image will show up as an update on the participant's Facebook account, where their friends will see it too. This increases the level of interest in the picture, and your business. If you do decide to use tagging, be careful. It can be a privacy issue , and some Facebook users are sensitive about being tagged in photographs.

For this reason, it is better to ask participants to do the tagging, rather than doing it on their behalf. You can use Facebook to 'talk' to existing and potential customers by posting and receiving messages. But don't use Facebook to aggressively promote your products or services. You'll have much greater success if you share information related to your business that is actually useful or interesting to other users.

This increases your credibility and promotes your business by building long-term relationships with other users. For example, a veterinarian could post tips for looking after pets, timing them according to when particular health issues arise e. You should also listen as much as you talk. Paying attention to what the market thinks about your business, your industry, a product or a marketing campaign can provide valuable insights.

Customers can post after-sales questions on your Facebook wall, and your staff can answer them there. This is often more efficient than staff answering phone calls, and allows other customers to read common questions and answers without having to approach you individually. You can increase your business's profile on Facebook by encouraging existing and potential customers to click the 'Like' button on your Facebook page. People love to support brands that give back.

How can you pick and choose one great cause over another? Charity: Water — an organization with a mission to deliver clean and safe drinking water to developing nations — takes a unique approach to non-profit marketing with exceptional storytelling. Everyone loves a great story. People want to feel connected to a group, to belong. And stories give you a reason to communicate and relate. Stories are stimulating and give you something to believe in. And stories make you feel better, smarter, safer, or even loved.

Business storytelling is similar — it's about creating alignment between your business and your prospects and customers. This is where Charity: Water excels. They've mastered the art of storytelling to raise awareness around the global water crisis all while inspiring people to give.

Before starting Charity: Water, Scott spent a decade as a nightclub promoter and at years-old, found himself spiritually, morally, and emotionally bankrupt. After volunteering aboard a hospital ship for two years, Scott saw the effects of drinking unsafe, dirty water first-hand. He later returned to New York and started what is now Charity: Water. This strategy of telling compelling stories is not limited to Scott's background — instead, it's present in all the content the non-profit produces and shares on its feed.

Throughout their content, the non-profit consistently shows, in a very personal way, how bringing clean water to those in need impacts the lives of countless people around the globe, including donors. Your goal is to make a human connection. It's all about resonating with people, people that need your help or guidance. A story is not just your history. A story is why you're doing what you're doing, and it's critical you tell it in a way that appeals to your audience. Think about how you can capture your story and share it with your prospects and customers.

And don't limit yourself to lengthy ebooks, or emails — use video, images, interviews — get creative. When you visit GoPro's Facebook Page, you're met with videos and images that scream adventure, action, and adrenaline. This can be said about their pages and feeds on other platforms, like Instagram and Twitter, too.

It's not rare to see someone scaling a mountain, jumping out of an airplane, surfing, or doing a backward degree flip on their mountain bike, all with a camera strapped to their head.

The brand's feed is saturated with this type of content — and it works. They're able to generate unprecedented engagement with almost every piece of content they produce because they know who their buyer persona is — and as a result, what content will resonate with them. You'll rarely see GoPro's Page post any images or videos showcasing their highly popular action camera.

They're not connecting with their users through their products — instead, they're connecting with their users through the lifestyle their products enable. GoPro's unique marketing strategy enables the company to capture the attention of their target market and showcase what it means to be a part of the GoPro community.

Additionally, much of their content is user-generated. By using particular hashtags, like GoProMillionDollarChallenge , users can tag their videos with the hashtag and have it featured on the company's Page. For the GoProMillionDollarChallenge in particular, users uploaded over 42, videos over four months. Talk about driving engagement!

When it comes to creating great content on Facebook, it helps to know who you're talking to. Understanding the people who are currently interacting with your Page will help you not only create great content — but create the right content, too.

There are many tools out there that can help you understand who your audience on Facebook is, like Facebook's Audience Insights tool. Through accumulated information about geography, demographics, purchase behavior, and more, the tool helps you learn more about your target audience and their behavior on Facebook. While it's easy to jump right into creating content on Facebook, take the time to understand who your audience is.

It will pay-off in the long run. Nike is arguably one of the biggest athletic brand names out there. They have a marketing budget that a lot of companies can barely begin to fathom. And yet, when it comes to their Facebook presence, they don't over-emphasize the need to buy their products. Even though Nike is such a household name, they still have competitors. Adidas and Under Armour aren't just going to sit back and let them maintain the majority of the market share.

You would think the competitive nature of the industry would encourage them to step up their promotions. But they don't have to. They have established and continue to maintain a strong brand image, which resonates throughout their Facebook page.